Author: Creative Expressions Visual Brand Services, LLC.

There is a saying that says, “Don’t let your right hand know what your left hand is doing” ? “I say let your right hand know what your competitors are doing” because your competitors really keep you in business when you know their strengths and weaknesses. Let me tell you how this works. Have you ever done a Competitive Analysis ? Most established companies have done one. Competitive Analysis displays the strengths and weaknesses of your competitors as well as your own. Additionally, it allows you to make an honest assessment of your company’s qualities in terms of products and services that you offer in compared to what your competitors offer. The data is used to help you make changes in your business that promotes growth in your company but never to harm your competitors because in actuality they are your best friends in the business world. Majority of businesses look at their competitors as their arch enemies. Well, I suggest that you change that mind set and think outside of the box. The goal is about capitalizing on your competitors strength and weaknesses so that you can win at the end of the day. I think we all can be winners if we play our cards right.

I can’t say this enough to my fellow Entrepreneurs that video gives customers an inside look into your brand and help them to determine the direction of purchase. Have you ever been out shopping for that product or service and you saw this dynamic video and that was the tool that hooked you to that particular product or service.

As Entrepreneurs, we must get inside of our potential customers heads and play the customer role on this journey. Do you delight in seeing video as a customer ? Then your potential customers would as well. Somehow, we think our brand is for us but in actuality, its for our customers.

While on this journey begin to build your brand for your customers by including video into your Marketing strategy. For those that are startups and lack funds begin to use Live Stream Video to grow your brand on a consistent basis.

Secondly, invest in promo videos for starters for special promotions that you can run out through the whole year so the video doesn’t go to waste. Finally, as you begin to grow your revenue invest in a Documentary video that paints a picture about your brand. These videos are very powerful because your not directly selling to the masses. In addition, people are more prone to inquiry about your service through  indirect selling. Overall, keep in mind that video can be your best friend for branding.

“Let’s Talk About Brand For Starters”

When people think of brand it can consist of a broad range of things such as a logo, website, colors, symbols, pictures and icons. I called these, the “Outside Brand” that most entrepreneurs pay the greatest attention to because they desire to impress their potential clients. There is nothing wrong with fixing up the outside of your brand because after all that is what customers initially see first, is that great big polished logo. 

If you are an entrepreneur that is serious about business then I think you ought to listen to a thing or two. Outside Brand is good but its not the only tool that drive your revenue. Do you want to know the secret ? Its “Inward Brand” which has a lot to do with what your customers experience after coming into contact with you, “The Brand“. In other words, you are the brand and when customers meet you, they are meeting the brand. So keep that in mind, matter of fact put a quarter in the meter and park right here. I am here with you, so listen up fellow entrepreneurs.

Brand is the promise you make to your customers about what your product or service can do to benefit your potential clients. For example, you own a automobile company such as BMW and you say that the car can run so many miles an hour, then you ought to be true to your word because your dear customers are counting on you not to let them down.

Once you let your customers down by breaking a promise, there goes your brand and now you have a unsatisfied customer that will most likely share that bad news about your brand. If you know your brand can’t do something then don’t promise it. Don’t be in business for the here and now but for the long haul.